In a bold move to deepen digital inclusion and economic empowerment in Sierra Leone, Africell has teamed up with MiKashBoks to launch the ‘Save to Buy’ initiative, a savings-based solution that allows customers to gradually pay for Samsung smartphones and other digital products.
The launch event took place on Wednesday, 30th July 2025, at Africell’s Headquarters on Pivot Street, Wilberforce, Freetown.
Speaking at the event, Joe Abass Bangura, Chief Corporate Affairs Officer at Africell, emphasized the importance of the collaboration, noting that Africell is the authorized representative of Samsung in Sierra Leone. He described the “Save to Buy” scheme as a flexible savings plan primarily targeted at Afrimoney subscribers who want to own a Samsung smartphone but may not have the means to pay the full cost at once.
“In today’s digital age, smartphones, especially Samsung devices, are no longer luxuries but essential tools for education, communication, economic participation, and accessing government services,” said Bangura. “This partnership will not only improve access to Samsung technology but also promote financial responsibility and digital inclusion.”
Joe Abass added that the initiative aligns with Africell’s mission to connect and empower Sierra Leoneans through affordable and innovative technology solutions. He lauded MiKashBoks for their commitment to designing a customer-friendly platform that makes structured savings possible.
Rashidatu Sankoh, Sales and Marketing Manager at MiKashBoks, described the initiative as a game-changer for people who desire Samsung smartphones and other electronics but struggle with upfront payments or lack access to traditional credit.
“The ‘Save to Buy’ program gives customers a structured way to save small amounts, starting from as low as 50 Leones per week, towards owning Samsung phones,” Sankoh explained. “It replaces the inconsistent informal saving practices with a transparent, goal-oriented system. There are no loans, no debts, and no hidden charges.”
She added that users only need to download the MiKashBoks app, select the Samsung phone of their choice under the “Save to Buy” feature, and choose either a weekly or monthly payment plan.
John Konteh, Marketing Director of Afrimoney, highlighted how the partnership leverages digital wallets to make saving effortless and accessible.
“Through this collaboration, customers can save digitally using their AfriMoney wallet, transferring funds seamlessly to their MiKashBoks account,” he said. “Gone are the days when you had to visit a store multiple times to pay bit by bit. Now, everything can be done from the comfort of your home or office.”
He noted that Afrimoney users can join the scheme by downloading the MiKashBoks app or *dialing 352# to start saving for a Samsung smartphone or any other eligible product.
The introduction of the “Save to Buy” program marks another important milestone in Africell’s continued drive to bridge the digital divide and promote economic opportunity for all Sierra Leoneans.
