AYV News, June 5, 2025
Africell Sierra Leone has once again positioned itself at the forefront of the nation’s digital revolution, playing a leading role in the 2025 Sierra Leone Innovates Digital Government Summit held in Freetown. Organized by the Ministry of Communication, Technology, and Innovation (MoCTI), the high-level summit brought together government officials, private sector stakeholders, youth innovators, and international partners to explore pathways for a smarter, more inclusive digital future.
Africell, one of the summit’s main sponsors, was not just a financial partner but an active contributor to its vision and success. The company’s Chief Operating Officer, Malek El Koussa, praised the event’s organisation and the government’s commitment to pushing the digital agenda.
“This year’s summit has truly raised the bar,” El Koussa stated. “We are proud to be a part of this moment where the President’s directives have clearly defined the digital vision of Sierra Leone. It’s now our shared responsibility both public institutions and private enterprises to align with that vision and deliver innovation that touches real lives.”
At its vibrant exhibition booth, Africell showcased a suite of advanced technologies, many of which are aimed at bridging the digital divide across Sierra Leone. Among the highlights was the introduction of AI-EVA, a voice-powered artificial intelligence service capable of responding to verbal queries in local languages, ideal for users without smartphones or internet access. Tailored for farmers, traders, students, and underserved populations, AI-EVA supports digital inclusion in rural and low-literacy communities.
Africell also exhibit its AfroGPT, a localised version of the popular ChatGPT model, adapted to work offline and on basic devices. Both tools are designed to democratize access to knowledge and education through artificial intelligence.
“We believe that the future belongs to the youth and to the dreamers,” El Koussa added. “Platforms like this summit allow them to see how technology can truly shape their destiny.”
Beyond AI, Africell spotlighted its technological infrastructure, including 5G routers, Samsung smart devices, and its increasingly popular Star Fibre home internet bundles. The company is also the authorised distributor for Samsung in Sierra Leone, making high-quality devices more accessible to Sierra Leoneans.
In the financial sector, Africell demonstrated the capabilities of its Afrimoney platform, now offering seamless international remittance services. With digital finance becoming an integral part of daily life, Africell is expanding services to remote and unbanked communities, strengthening its position as a leader in financial technology.
In a strong message to Sierra Leone’s youth and broader public, El Koussa emphasised the urgency of adapting to technological change.
“Change is inevitable. We once moved from analogue phones to smartphones, now we are moving from manual to digital systems,” he said. “If you resist technology, it will leave you behind. If you embrace it, it will uplift you.”
The summit highlighted the vital role that private sector companies like Africell play in achieving the government’s national digital transformation goals. With President Julius Maada Bio’s administration pushing for innovation-driven governance, Africell’s contributions reaffirm its position as not just a telecom provider but a true partner in progress.
