AYV News, July 17, 2025
Sierra Leone’s Minister of Youth Affairs, Ibrahim Sannoh,and Commissioner of the National Commission for Democracy in Sierra Leone, Western Area Rural, Benjamin Macfoy, have graciously accepted an official invitation to attend the official launch of the Housemates Salone Season 4 at the prestigious Chapter One Night Club & Restaurant on July 18, 2025.
Speaking after receiving his invitation, the distinguished personalities thanked AYV and Africell for considering them to attend such a high-class event.
They expressed hope that the show would be held to a very professional standard while encouraging both AYV and Africell to continue creating such platforms for young people to showcase their talents.
The much-anticipated and widely followed reality TV show in Sierra Leone, Housemates Salone Season 4, is set to be officially launched at the prestigious Chapter One Nightclub and Restaurant in Freetown on July 18, 2025.
The announcement came earlier today, following a formal invitation extended by the Executive Producer of Housemates Salone and Chief Executive Officer of the Africa Young Voices (AYV) Media Empire, Ambassador Anthony Navo Jr., to the Chief Executive Officer of Chapter One, Mr. Fasally Tarawally.
The launch event will be held by invitation only.
This collaboration marks a significant milestone in the strategic partnership between AYV and Africell, the telecommunications giant, as they continue to drive innovation and excellence in Sierra Leone’s media and entertainment industries.
During their meeting, Ambassador Navo Jr. and Mr. Tarawally underscored the importance of collaborative private sector initiatives in fostering national development. They called for increased cooperation among businesses to create more opportunities for youth and promote unity across the country.
Housemates Salone, a flagship reality TV show that captures the attention of millions, continues to evolve each season, and this year, with Chapter One as a key partner, fans can expect an exciting and elevated experience.
Daniel Moore, Director of Marketing and Branding at the Africa Young Voices (AYV) Media Empire said one key thing people need to understand is the power of brand affinity.
He said, “Today, it’s all about aligning with brands that reflect your level. AYV stands tall as Sierra Leone’s leading media powerhouse, Africell remains the unmatched giant in telecoms, and when it comes to entertainment, Chapter One reigns supreme no debate. When these three industry leaders join forces, you’re witnessing the pinnacle of excellence the true crème de la crème.
“I know we have different reality TV shows in Sierra Leone, but the wrong perception has been pushed for too long. Reality shows aren’t just about what people call mammy cuss, not ours. Ours is about education, it’s about 24/7 entertainment, it’s about inspiration, and it is about discovering raw talent. It’s also about promoting brands and giving people a real understanding of the stories behind brands.”
