The long-awaited leading TV Reality Show, ‘Hidden Treasure’ organised by the Africa Young Voices (AYV) Media Empire, Africell Sierra Leone in collaboration with the Ministry of Tourism and Cultural Affairs started yesterday Tuesday 27th April, 2021, Sierra Leone’s 60th Independence Anniversary with 25 Gladiators entering the forest as the first step to a thousand miles.
The Show was formally launched on Thursday 22nd April 2021at the AYV Headquarters on Wesley Street in Freetown.
Among other things, the Show aims to promote Sierra Leone’s Tourism Industry and recapture the minds of Sierra Leoneans about their rich culture and tradition, heritage.
President of AYV, Ambassador Anthony Navo Jr. said twenty-five gladiators who qualified at the audition will take part in the Hidden Treasure Reality TV Show which lasts for thirty days, beginning yesterday 27th April 2021.
He said the show is going to be centered on cultural service distribution and jungle lifestyle to remind Sierra Leoneans about its past and present heroes and the journey to Independence as well as to showcase Sierra Leone’s touristic sites.
He congratulated the twenty five gladiators for making it through the first leg of the show, assuring all that AYV, Africell and the Ministry of Tourism and Cultural affairs are organising the show in commemorationof Sierra Leone’s 60th Independence Anniversary.
“A lot has been said about Sierra Leone in the negative but that it is now time to project the country in positive light.
He assured viewers of entertainment of the highest quality, adding that this is one of the ways to support and promote Sierra Leone.
He extended his gratitude to Eminence Africa, Cribs International and all the other partners who have made the show successful thus far. He said he has been updated by his team that much work has been done to ensure that the show is successful.
Ambassador Navo went on to say it is a one hundred percent Sierra Leonean show which the people of Sierra Leone at home and abroad will greatly appreciate as it will be educative, full of suspense and intrigue while portraying Sierra Leone’s historical values.
Media Manager for Africell, John Konteh said the Show is an Afrimoney project which is going to be a push for this year.
He disclosed that Africell is the biggest brand in Sierra Leone that is so close to the hearts of Sierra Leoneans. The Company he said also wanted to use the platform to spread the message that Afrimoney which is the fastest way to send money across Sierra Leone at a cheaper, secured and accessible manner.
He said what makes the show unique is that it is going to portray Sierra Leone’s narrative as a country with rich history and culture and that this is not going to be told by somebody else but by Sierra Leoneans who are camped in a house together.
He said it will also portray how strong Sierra Leoneans can be when they are together.
Africell according to John is always ready to support and work with AYV, using the opportunity to encourage the twenty five contestants to give their best and make Sierra Leoneans proud.