Describing Kenchine Palmer, the Chief Executive Officer of Capitol Food Limited, Hamza Hashim said they consider Kenchine as an embodiment of entertainment, education, culture and other attributes that will take Sierra Leone entertainment to the international scene in the near future.

Mr. Hashim further said Sierra Juice is about Sierra Leone’s ability to go beyond limitation, citing that Sierra Juice is the product which can take Sierra Leone to the global market.

According to Mr. Hashim, Kenchine as part of his contract will always be present at the launching of their new products, adding that he will be accompanied by officials of Capitol Food to visit and take part in events at schools and other educational institutions, hospitals, orphanages, among other places..

Capitol Food Limited according to Hashim, is not only about producing juice but also ensuring that the company gives back to the community it operates in order to perform its corporate social responsibility.

“This combination and inter marriage between Kenchine and the product, we hope will be a ‘killing’ combination” Hashim laughed.

Kenchine Palmer in response said he feels special and different for being chosen to be Brand Ambassador for a prestigious company like Sierra Juice and Capitol Food Limited.

“People need to see the advert and know that there are lots of things coming later; the vibes and energy in it can tell anyone that Kenchine is after something, and this is me telling the world that Sierra Leone has the potential and the people that are willing to work with us to achieve our dreams,” he said.