The Africa Young Voices (AYV) Media Empire has been rated top, amongst other media outlets, by the European Union (EU) Election Observation Mission in its Final Elections Report on Sierra Leone’s June 24, 2023 general elections.
The Report says on average outlets devoted some 5 per cent of their prime-time broadcasts to issues related to politics and election, with the AYV TV and radio having most extensive election coverage.
The Report assesses total time allocated to political communication in national broadcast media’s primetime programming.
Its states that positively, the AYV TV and other outlets devoted a notable share of their primetime programmes to voter education, while commending the AYV for the company’s professional coverage and reporting of the June 24, 2023 multi-tier elections.
The EU said: “Commercial broadcasters offered a more balanced coverage with neither the APC nor the SLPP getting more than 50 per cent of prime-time news, overall neutral in tone. AYV Radio, Culture Radio and Democracy Radio undertook a more diversified approach, and analysed the President’s records in office in their broadcast and giving some airtime to parties, currently not represented in the parliament.”
Similarly, the Independent Media Commission (IMC) in its Elections Monitoring Report said the AYV was among the leading television channels in the country that gave thorough coverage to the two main political parties’ campaign activities across the country.
The IMC Report said: “The AYV television and radio on polling day broadcast their ‘Sierra Leone Decides’ programmes, which hosted elections management bodies, observer missions, civil society and the media.
“The AYV radio/television from time-to-time broadcast programmes update on the voting and tallying processes from the Electoral Commission.
“AYV Television and radio through simulcast, provided coverage of all elections related press conferences from elections management bodies including Electoral Commission, Observer Missions, the media, civil society organisations and the Peace Commission”.
The Africa Young Voices Media Empire is a leading media company providing cutting-edge communication solutions.
AYV operates three television channels, radio, newspaper, and a printing press. AYV also broadcasts on DStv Channel 399 in Sierra Leone and across Africa.
AYV International is headquartered in London, United Kingdom with networks across the world including in Africa, Asia, Europe, Pacific, the Americas, and Caribbean. AYV has established a strategic partnership with the British Broadcasting Corporation (BBC), the world service programme in London.
This partnership offers both AYV and the BBC a world – class broadcasting platform and resources for audiences across the world. More on: www.ayvnews.com.
