Since it started operating in the country Africell has been rolling out good initiatives which are all meaningfully contributing towards improving telecommunications to the satisfaction and appreciation of many. The Company takes a pride in trading out voice calls, internet facilities in an efficient manner and it has been concretely established that its tariff rates are so affordable to an extent that it is truly considered to be the poor man’s company. Proudly, Africell is at the forefront of introducing the 3G++ in the country making it possible for its subscribers to get effective internet connectivity as well as enabling richer communication through video calls and add the advantage of mobility to the power of the internet.
The secret behind the Company’s success can be largely attributed to the strategy of aggressive marketing and network roll-out. Aside from the growth in the subscriber base, Africell Sierra Leone major success is winning the hearts and minds of the people in a record time and to become an inherent part of the Sierra Leonean society.
It also goes without any doubt that the successes that the Company continues to score did not only materialize from the blues but came about as a result of the astute management team that is at the helm of affairs. As a result of properly strategizing and mapping out entrepreneurial techniques, skills, Africell has been able to grow by leaps and bounds.
To its credit the Company has made so much socio- economic inputs countrywide that have tremendously improved the lives of so many Sierra Leoneans. It has built schools in different communities, rendered other educational support, helped to promote sport, boost the health sector, provide endorsements for artists as well as championing a wide variety of development programs.
In terms of contributing to the economy Africell has been complying in a timely manner with all its financial obligations to the regulator of telecommunications in the country, the National Telecommunications Company (NATCOM) and has never faltered in doing so. It has been largely compliant in honoring its other financial obligations to Government.
Undoubtedly, Africell believes that sharing and giving back to various communities should be a must. The Company views its Corporate Social Responsibility as an extension of the brand attributes and guiding principles that drives its work across many areas. Commendably, Africell is steadily adhering to its Corporate Social Responsibility to the admiration of many both in the country and out. One of the laudable projects that the Company undertook was the beautification of the historical Freetown Cotton tree which was considered superb. It also facilitated the painting of the country’s leading post office, SALPOST.
When the Ebola scourge break out and was ravaging this country Africell was at the forefront in trying to combat the dreadful virus as manifested in awareness campaigns to keep the public informed and educated on the crisis and donating rice to some of the worst affected communities. The Company donated 150 tonnes of rice in total.
A month ago when the terrific flood and landslide incidence devastated the Regent Community claiming the lives of many and rendering others homeless Africell came to the rescue of the affected victims by offering them food on a daily basis.
From time to time, Africell comes out with different promotional programs or platforms that afford its subscribers to win attractive prices which have greatly contributed in reducing the poverty rate across the country. It is therefore not surprising that Africell continues to woo so many individuals and today the Company stands as one of the fast growing multinational institutions operating in the country with a wide subscriber base 0f 3.7 million.
To demonstrate that it is really committed to avail the citizenry of this country improved telecommunications services and as well cover hard to reach communities, Africell has rigorously embarked on the installation of new sites, upgrading its infrastructure and currently earnest work is ongoing in different parts of the provinces.
From a research that was conducted to gauge the views of the public on rating the operations of GSM Companies in the country, many showered praises on Africell for what they described as its improved network, affordability underscoring how they always get value for money. Most of them confessed that nothing will drive them away from Africell.
The various contributions that Africell have made to society have significantly resulted into a positive change in the lives of many Sierra Leoneans; over and above the provision of excellent mobile telecommunication services. Africell has made it a point of duty to contribute to the development of various sectors through their corporate social responsibility.
The kind gesture of Africell can be clearly seen in the country, subscribers from time to time are engaging in free internet facility, a unique and rewarding experience. The Company’s promotions are the most exciting and most of them are aimed at improving the welfare of subscribers.